What to Do and What Not to Do in a Logo Design

During some last decades, business marketing has got a great boom across the world and the invention of the internet and social media has totally revolutionized the world by making it a “Global Village”.

Today, marketing is not just about telling people what you sell, there are plenty of things that directly affectyour business marketing and one of them is your ‘logo’.

A logo is one of the most effective elements that play their parts in developing your brand identity. You won’t find any business expert across the world who will deny the fact that logo is one of the most important aspects for a business. Whatever your company embodies, the logo of your business will be the sum of everything and also it is the logo that describes who you are and what you do.

How to get a perfect logo for my business? This is some of the most common questions you must have heard in your surroundings. And, if you have just started your own business, this can also be your question. For your ease, here is the list of activities you should do and should not do while getting a perfect design for your logo. Read and follow these to give a perfect visual identity to your business:

WHAT TO DO

  • Think a Design

The very first activity that you need to perform is to think a design for your logo. Though you can easily get logo design services from a professional logo design company, you should first get an idea in your mind that how you logo should look like so that you can easily tell the designer to come up with exactly what you want.

You can come up with a solid design concept by conducting a thorough research in your surrounding and on the internet and can see some successful brands that how they created such special logo for them. You can get a perfect design concept through some creative ideas, market research, good color choice, clear text, and different graphical elements.

  • Hire the Right Designer

Once you have made your mind to give a perfect logo for your brand, the next task for you is to hire a perfect designer to do the work. It’s really important for you to get the services of a top logo design company that can provide you a perfect logo design. To find the right designer, you can take help from Google and can conduct a research about different logo design companies and can choose the best one for your work.

  • Describe Your Business to the Designer

You must describe everything about your business to the designer so that he can come up with a relevant logo for your business. It’s indeed important for you to get such a logo that can define your business operations and through which, people can have an idea about your products or services. Consider the logo of Nike. Its logo shows the sign of speed that helps people to get known about its products. Anyhow, you can also find different other examples as well, in which you will find a logo completely different from its business. The logo of Apple has nothing to do with the fruit “Apple” rather they are smart device makers. Whatever design you come across with, it should be able to create your strong business identity and should be attractive enough to grasp the attention of your target audience.

  • Ask People about the Design

Once you have got the design, the work is not over yet rather it’s just starting. You should be arbitrary while choosing a perfect logo for your business. You better ask different people about the design so that you can collect first-hand feedbacks from them. By doing this, you will be able to evaluate whether you have chosen the right design or not.

WHAT NOT TO DO

  • Don’t Copy Others

Remember, you can’t copy any other logo to make yours better. There are strict international laws about logos and your all the efforts will go in vain if you do this. So, try not to copy other and strive to come up with a unique and creative design that give a professional look to your business.

  • Don’t Follow Trends

You may find trends attractive when you see them getting viral on social media. But, you can’t afford to give your business a logo with a trending design? You know why? Because trends do not last for long and people forget about them in just days or months. Your logo may look good initially by getting a trending design, but it won’t be able to leave a good impact in audience after some time. So, you better get such a logo that is simple and everlasting for your business.

  • Don’t Lose Focus

You shouldn’t lose your focus while in the process of your logo design. You need to remain involved in the whole process of design and point out anything that you find inappropriate during the process. The more you focus on your logo design, the more successful you will be in giving your brand a perfect identity.

  • Don’t Complicate Your Design

What people do that they make their logo complicated while in their struggle to give it a unique look. In your case, you don’t need to show off your skills and should focus on a simple and easy-to-use design so that it can easily penetrate into the minds of your audience.

Conclusion

When it comes to logo design, you shouldn’t shy from thinking out-of-the-box and coming up with a unique and creative design for it. There is no one who would understand your business better than you and considering this, you are the best candidate to get the right to choose a perfect design for your business logo.

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Charanjeet Singh
Digital Marketing Expert at Progressive Graphics
Charanjeet Singh is the Founder of The F5 Info. He is a Digital Marketing Expert by Profession & A blogger by hobby, who writes on various topics like Internet Marketing, Blogging, Travel and a lot more. You can follow him on Social Media.