Retail Search ad cost shifted from Text to Product Listing Ads on Desktop

Shopping (Product Listing Ads) ads growing continue to disassemble text ad spend on desktop. Retail changing from paid search text ads to spend search shopping ads on desktop this black Friday comparison to a year ago. That’s based on Kantar Media Company, paid search insights report of 2,500 top retails product keywords list.

From Black Friday via Cyber Monday, users paid $8.9 million on Google desktop text ads athwart the keyword set analyzed in the US this year comparison to $15.4 million in 2015. Product listing ad paid on desktop, meanwhile, amplify from $2.9 million in 2015 to $9.6 million throughout the period in 2016.

A year ago total spend cost is $18.3 and that’s spend cost $18.6 increase in 2016. Earlier this year, Google has removed right side text ads from desktop results. Product listing ads, shows above the organic results and in the right side.

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