Showcase Ads: New Shopping Ad Format in AdWords Editor

New version 12.1 of Adwords Editor is now available, with endorsement added for several features, including expanded dynamic search ads & Shopping showcase ads.

In Showcase ads feature, retailer can show three product images that affined to the search query and link to a Google-hosted landing page of products the user groups together. In July 2016 Google introduced first showcase ads, but they continue to increase visibility.

How to set up showcase ads in shopping campaign ad group select > Showcase from the > Ad group type drop-down.

Showcase ads option is available in left navigation of AdWords Editor. AdWords users can upload a header image (the prime image that represents the product category or brand) right in Editor.

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