My engagement with the Google search engine began roughly in the December of 1998, approximately three months after the service was first unveiled to the public. I am not a professional affiliate of the company, but a dedicated consumer of its multiple free services; all of which collectively serve to provide unparalleled value to the end-user.
But the coolest thing I’ve discovered so far in Google (which is a corollary of its algorithmic base) is its innate ability to allow skilled technicians (who we now refer to as SEO analysts) to organically promote certain search results over others on its SERP (search engine results page) platform.
SEO is the handy acronym for Search Engine Optimization.
Let me explain this.
Think of the Optimum internet (the World Wide Web) as an abstract universe of codes, and search engines as the indexing catalogues that list all of the addresses (webpages/links) within this realm in one neat place.
The placement of a certain address on this directory initially depended on the relevancy (mediated by the presence of particular keywords in the content), as well as the number of backlinks (similar to citations from authentic knowledge sources in the academic world) that a particular webpage could muster.
Gradually, with the further evolution of Google’s algorithm – a process which is continuously necessitated to prevent a monopoly or partisanship of certain groups on the web over others – more ‘ranking factors’ came to be incorporated into the search engine’s discriminatory mechanism.
As such, the primary function of modern-day SEO’s is to keep track of these ranking factors (the ones which are new, those which continue to wield their influence, and the ones that are no longer operable), and to tweak all forms of written content in accordance with their background understanding.
In addition to content optimization, knowledgeable SEO’s also advise web developers and graphic artists on how to go about their craft, so that their end product (the webpage or article produced) ends up ranking well on the SERPs.
SEO, for the most part, can be freely exercised by a skilled search engine technician; thereby saving thousands of paid advertising dollars for any commercial venture. It is because of this reason that it is considered a major part of the new-age organic (free) marketing revolution.
For the record, you should know that a majority of SEO techniques have never been officially endorsed by Google’s engineers; though these hallowed staff affiliates (from within the networking empire) nevertheless have commented on their utility from time to time.
The history of SEO hacking revolves around the trial-and-hit efforts of a number of discerning search engine users (with a little bit of background computing knowledge), who over the course of several years, managed to stumble across the different ranking methodologies of Google’s source code. With time, they started maintaining a repository of these practicable trends, and imparted their gained knowledge to newer generations of young technicians – who suddenly found that they could sell their acquired SEO skills in the open market.
Nowadays, almost every commercial entity that maintains a website, or depends upon its online presence for its brand marketing, relies increasingly on the input of these skilled technologists. It is for this reason that certain SEO analysts even like to refer to themselves as ‘Growth Hackers’; though they do have their fair share of detractors within the business community (who don’t consider SEO as being comparable in any way to a traditional career path).
So far, SEO professionals have identified more than 200 Google ranking factors, with not all of them being equal in terms of the influence that they cast on SERP indexing. A few handful continue to be more important than others, and for people who launch their websites as a beginning venture, even keeping track of these can lead to good rankings.
The relevancy of content, since Google aims more and more to be an answering machine (that incorporates A.I to deliver the most accurate search results based on user queries) than a simple & detached calculator, is considered by most SEOs to be the strongest ranking factor.
And when analyzed in the light of Google’s primary function, it is totally understandable why this should be so!
To date, I have personally optimized over 85 different websites (and a legion of off-site articles content) using the SEO techniques I learned from my mentors. For all the online skirmishes that I engage in the service of my optimization endeavors, I take care to only use my Optimum Internet subscription – which I discovered through a timely Internet Companies in My Area web search conducted two years ago.
The goal of any ‘white hat’ (read: responsible) SEO strategist is to provide lasting value to the intended audience of an online post – so that he/she may walk away being more informed on a subject than before. And then, of course, there’s the economic side of this equation, which naturally does involve publicizing an organization’s product & services portfolio online.
So, for the coolest thing that I’ve located within the Google-verse so far – my verdict is clear!
And besides, SEO is pretty darn interesting to study and implement, as it is…
Alex Brian is an entrepreneur, marketer, and writer. As Hawaiian resident, he loves beaches and bathing in the sun. That’s where he finds his inspiration to author in-depth guides that teach E-commerce store owners ways to manage, grow and scale their business. In a former life, Alex co-founded a custom menswear company which generates 6-figures in annual revenue through its website and retail.