Bing Search Retargeting Ads powered by it’s UET (Universal Event Tag), lets create audience lists of your visitors who visiting your site by clicking your search ads. Now advertisers can utilize those lists to retargeting their past visitors.
Bing Ads search retargeting gives more flexibility to their advertisers to exclude audiences. As just one example, advertisers will be eligible to keep their users who have clicked on your ads and made a purchase your ads.
You can use exclusions at the ad group level or campaign level, with a regular audience targeting.
According to Bing Report, after using search retargeting ads, advertisers see conversion rates 36% higher and CPAs 22% lower, on average.
Now new exclusion is rolling out globally.